The BIG Story Formula Presentation Template
Promote Impact/Vision/Brand • Build Rapport • Answer Questions • Overcome Objections • Move to the next step
Presentation Title on/Brand: Answer the question of how this presentation is going to change your audience’s lives.
- Move issues that will detract from moving to the conversation that you want to have
- Move the immediate issues that the audience is unlikely to voice
- Move the “bugs from the window” so your audience can focus on the road
- What questions will your audience have? Information: Answers to Questions
- What prevents your audience from taking action? Stories: Stories Addressing Objections
Created by Eric Westreich, firstname.lastname@example.org
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